Small Town Business Marketing Ideas
Friday, August 4th, 2017
Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be successful, you must cater your marketing toward your target customer audience and reach them appropriately.
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Small town market demographics
Who are your customers? Where do they spend their time? What are they interested in? Once you determine who you are marketing toward, then you can start to work on the marketing.
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Develop messaging for the local culture
Messaging is part of marketing strategy and is important to lock down. Depending on the town, the population may have conservative religious and political views or be focused on sustainability and town preservation. Read the local paper for news about the area to learn more about the community so that you can resonate with people
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Online marketing for small town businesses
Online marketing efforts in less populated areas will differ from online marketing efforts in more populated areas. In a small town or rural area, you will be marketing to a smaller number of people.
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Build trust and a good reputation
In a small or rural town, you can be sure that word of mouth referrals will be a good way to get the name of your business out. But in order to get people talking about your business, you first have to gain their trust.
Get to know the people in the small town or rural communities – not only will they learn to trust you once they know you’re genuine, but they will also open up to you about themselves. This will enable you to figure out how your business can help them – an integral part of your marketing messaging.